First of all, what is direct marketing? Direct marketing is the part of the overall marketing strategy which a company may resort to bring in more customers or to keep their existing customer base well informed about the company's products, services or any news and updates about the business itself. It has been around for almost a decade and I bet you have probably experienced it before.
It's the direct mail that you receive in the mailbox. It comes in all sorts of form: newsletters, product catalogs, flyers, brochures, invitations, greeting cards, business cards and so many others. All of these are trying to entice you to act on something either to buy these companies' products or get their services or at least to pick up the phone or visit their store and inquire about them. Direct marketing has been proven to create awareness and to increase the customer database in whatever kind of business you are in.
Now, with the advent of the Internet and its unprecedented growth starting from the 1990s, a new form of direct marketing has emerged. It is an online direct marketing strategy largely built around the capabilities and flexibility of the email technology. It is now so much easier and much less expensive to conduct direct marketing. All you need is an email mailing list of your target customers and with just a click of a button, you can send an email to hundreds or thousands of people. There are a number of good quality direct marketing software to help any marketer with an email marketing strategy.
There are three common types of direct marketing which the postal and email forms are part of.
This is the original type and still the most popular form of direct marketing. It involved everything I have stated earlier: sending out letters, flyers, catalogs, etc.
It is just like postal mail the only difference is you do it online. It is much cheaper and easier to do.
This is when telemarketers call customers and speak to them over the phone regarding their company's new product offerings.
With the Internet growing even bigger and faster than ever before and with more people going online and doing their business and personal communication over the Internet, the need to cope with this phenomenon in a more specific marketing level arises.
A direct marketing software can help even the busiest of all marketers and businessmen to sort out their databases or mailing lists. It can help them segregate their list of contacts and find the best recipients for their direct marketing campaign. This does not only save them time and effort, it also helps them save money and other resources.
The key to be successful in this age of online business and also if yours is of the brick and mortar type is to have a well-planned direct marketing campaign. It helps you to reach out to the right customers and to gain new ones.
Tags: direct marketing software, marketing